Twilio Segment’s Linked Audiences Beta now available for Amazon Redshift Twilio Segment and AWS customers gain expanded capabilities to drive smarter, more personalized customer interactions and stronger business outcomes Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced at AWS …
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What’s wrong with modern advertising and adtech? And can AI step in to solve core issues? Find out in this week’s martech highlights: _________ Marketing and Marketing Tech Quote-of-the-Week! When evaluating if a software solution is the right fit for your team, it’s important to find high-quality tools that add …
Through the use of AI and automation for real-time ad placement optimization, programmatic advertising is changing the way we look at digital marketing. The technology provides hyper-targeting by processing large data sets to allow brands to show ads that are in line with user behaviors, interests, and demographics. On one …