QR code creation has surged by over 200% in the past year. The retail industry in particular has largely embraced these 2D barcodes to elevate shopping experiences, using the technology to access everything from contactless payments and product content to price comparisons and personalized promotions. However, in their rush to …

Ollie’s Bargain Outlet is focused on creating value. But even though it’s a discount retailer, it’s thinking not just about financial value but also experiential value. That means providing customers with a treasure-hunt experience that gives them access to some of the best products from the best brands.Across its 546 …