In today’s digital-first marketplace, consumer expectations for flawless shopping experiences, whether in-store or online, have reached unprecedented heights and are putting pressure on retailers to provide an “always on” business model. The Impact of Technical Disruptions on Retail A vivid illustration of the vulnerability of retail operations to technical disruptions …

The evolution of the relationship between martech, marketing data and AI has transformed the way businesses understand and engage with their target audiences. Initially, marketing data was primarily used to track basic metrics and measure campaign performance. However, with the advancement of AI powered marketing technology, marketers now leverage sophisticated …