The way we shop is transforming, driven largely by millennials and Gen Z as they shift from active to passive shopping. Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. Imagine scrolling through your feed …

This story is part of Retail TouchPoints’ ongoing “Small Business, Big Ideas” series, focusing on smaller retail brands that have found big success and have even bigger ambitions. The advent calendar has long been a holiday staple, but in the last few years a new variation has soared in popularity …