The holiday season is undoubtedly one of the most competitive times for retailers and brands vying for shoppers’ attention and share of wallet. This year promises to be no exception, with the average American shopper projected to spend $902 USD on gifts, food, and other seasonal items, making it potentially …
Massachusetts looks to license social cannabis consumption – WWLP
Massachusetts is one of 11 states to legalize social cannabis consumption, joining New York and New Jersey in the northeastern part of the country.
How Carter’s is Evolving with the Needs of Gen Z Parents
More than two-thirds (67%) of American adults with an income of $100,000 or more are parents, representing a lot of spending power. And now, as a whole new demographic (Gen Z) ventures further into parenthood, brands and retailers need to adapt their strategies to reflect this cohort’s behaviors, priorities and …
ABM and CDP: Two Must-have tools in the B2B Martech Stack
Today, B2B marketing hinges on two factors—precision and personalization. Every B2B marketer has understood that all customers are different, and they all demand personalized services. It is indeed a challenge to remember each and every customer, his demands, needs, and preferences. In order to deal with this, two profound marketing …