Today, B2B marketing hinges on two factors—precision and personalization. Every B2B marketer has understood that all customers are different, and they all demand personalized services. It is indeed a challenge to remember each and every customer, his demands, needs, and preferences. In order to deal with this, two profound marketing …

The disparities facing Black women when it comes to health are eye-opening. According to the American Cancer Society (ACS), Black women are 8% less likely to be diagnosed with cancer than white women, but 12% more likely to die if diagnosed.A new ACS initiative, VOICES of Black Women, is focused on better understanding cancer and