Students continue to take exams following the submission of midterm grades. On Oct. 18, midterm grades were due. For some, this marked the end of the midterm exam period, which makes sense seeing as the submission of midterm grades are meant to signify that the middle of the term has now closed. However, for other
The Future of Account-Based Marketing: Leveraging AI and Data Analytics for Better Targeting and Personalization
Account-based marketing has evolved from a broad-based approach to a sophisticated, data-driven strategy that focuses on high-value accounts through tailored marketing efforts. Initially, ABM was largely a manual process, requiring considerable time and resources to recognize and engage target accounts. Marketers used general strategies, often resulting in inefficiencies and lower …
MarTech Series’s Marketing Technology Highlights of The Week: Featuring SundaySky, Acquia, Cloudinary and more in martech!
Catch the latest martech and adtech trends powering inclusive advertising along with the newest GenAI capabilities enhancing marketing and media business models in this week’s martech highlight: ________ Marketing and Marketing Tech Quote-of-the-Week! In fast-paced industries like AI and tech, small iterations on existing marketing ideas can have an enormous …