With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. They have good reason to fear a fall in retention — savvy shoppers are scouting …

By Aleksandra Drozda, Head of Sales Development and Efficiency, RTB House Data has become an integral part of sport at every level – whether that’s for a professional athlete or a casual fitness enthusiast tracking their personal progress. For sports brands, the thirst for data is providing a unique opportunity. …