The success of today’s loyalty programs goes far beyond participation metrics; it requires brands to evaluate how effectively they’re using data to drive engagement and deepen loyalty. This is where Return on Data (ROD) becomes indispensable. ROD offers brands a clear picture of how well their loyalty program’s data strategy is performing, …
Scotts Miracle-Gro aims to break up with Hawthorne as growth prospects dim
Scotts Miracle-Gro Co.’s (NYSE: SMG) leadership team is finally unified behind plans to separate its Hawthorne cannabis unit, with first steps possible within the next couple months, executives announced during a Wednesday earnings call. The decision is a reversal for CEO Jim Hagedorn, who previously defended keeping the now-profitable division …
Ohio Republicans poised to tighten cannabis industry rules, raise taxes
Republican lawmakers in the Ohio Legislature are poised to roll back gains made by cannabis activists when voters approved recreational marijuana in 2023 with the introduction of a bill that would drastically change the state’s cannabis business landscape. The measure, Senate Bill 56, introduced by Sen. Steve Huffman, would making …
Colorado Springs: City Council Seeks to Overturn Election Outcome with New Marijuana Repeal Question
“Whether or not one personally supports or opposes cannabis legalization, these cynical and undemocratic tactics ought to be a cause of deep concern.” The post Colorado Springs: City Council Seeks to Overturn Election Outcome with New Marijuana Repeal Question appeared first on NORML.