Stepping into a stadium on game day is an electrifying experience. Fans flood in, full of excitement, and the air is filled with a buzz of energy and anticipation. Even outside the stadium walls, the streets are filled with vibrancy and activity. Yet, as the final whistle blows and fans …
Warby Parker Transforms First NYC Store into ‘Love Letter’ to Local Artists
Warby Parker is one of the few direct-to-consumer (DTC) unicorns that has successfully evolved into a profitable omnichannel business — and its distinct store design and shopper experience is a big reason why. Now, with more than 270 locations across the U.S. and Canada, the eyewear retailer found it was …
Is Oracle’s privacy settlement the canary in the coal mine for Digital Advertising and Ad Tech?
The digital advertising game has changed. If you want evidence, look no further than Oracle’s recent $115 million data privacy payout. Last month, Oracle agreed to pay out that vast sum to customers after settling a case around questionable data practices. But Oracle didn’t just write a check and move …
MarTech Interview with Keith Kazerman, President of Streaming @ Locality
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Keith Kazerman, President of Streaming at Locality discusses the latest technologies impacting programmatic advertising and how this will influence ad buying behaviors in this chat with MarTech Series: _________ Hi Keith, tell us more about yourself and your role at Locality? At Locality, as …