The rapid adoption of mobile apps has led to a similar boom in mobile commerce, leading mobile brands to quickly adopt payment Software Development Kits (SDKs) to add functionality quickly and efficiently. However, this reliance on SDKs also introduces significant security risks. Malicious actors are increasingly targeting the SDKs responsible …

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. This year, peak Halloween marketing time, usually running from mid-September to early October, turned into “Summerween”-themed sales and product drops. And now, brand marketing teams …