The new store is the company’s 163rd cannabis retail facility in Florida. …
The Martech Stack for Storytelling: Tools for Every Stage of the Marketing Funnel
Storytelling has historically been the key element in effective marketing. It develops emotional bonds, enhances interaction, and transforms potential buyers into faithful clients. Nonetheless, adapting storytelling for contemporary marketing goes beyond creativity and requires technology integration. This blog examines the Martech stack, a collection of tools aimed at enhancing storytelling …
Context is king: Why the Future of Advertising is Privacy-first and Contextually Relevant
If there’s one thing consumers in 2025 have made abundantly clear, it’s this: They don’t want their personal data stalked, scraped, and sold to the highest bidder. Gone are the days when brands could get away with screening eerily specific ads about a product they had searched up on Google …
Three In Four Young Adults Say They Use Marijuana As An Alcohol Alternative At Least Once A Week, Survey Finds
About three in four young adults say they’re substituting cannabis for alcohol at least once per week—a “fast-emerging” trend that reflects the “rapid expansion” of the hemp product marketplace—according to a new survey and analysis. The report from Bloomberg Intelligence (BI) found that, across various demographics, cannabis is increasingly being used as an alternative to