Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Heather Macaulay, President at MadTech discusses the latest adtech and martech innovations driving impact in the ecosystem in this MarTechSeries Q&A: __________ Tell us about yourself and your role at MadTech, and provide an overview of MadConnect. I’m Heather Macaulay, President of MadTech, where …
Maximizing Loyalty with MarTech: The Power of Flexible Point Earning
Modern marketing tech allows loyalty brands to maximize customer engagement and increase customer lifetime value through flexible point earning. Fueled by customer demand for more versatile and seamless rewards experiences, loyalty programs are evolving beyond traditional, static awards structures. Today’s consumers can earn and redeem points across a wide range …
Florida Education Commissioner Manny Diaz warns of marijuana legalization impact on youth
The state of Florida is still deciding whether to vote yes or no on Amendment 3, with many officials warning of the serious effects it could have …
Mary Ann Esposito’s top tips for baking & freezing holiday cookies
It’s not too early to begin making holiday cookies that you can freeze! Here are my tips: 1) Invest in parchment paper to bake your cookies on; no greasing, no mess and the cookies release nicely from the baking sheet. Scrape off any crumbs on the parchment paper when done baking and save the paper