In the current dynamic digital environment, companies are always under pressure to innovate and launch new products swiftly. But it’s no longer enough to simply launch a product; success now depends on your ability to develop features that meet customer needs. Here’s where marketing technology, or martech, comes into play, …

Australian retailers are taking a fresh look at their loyalty programs, bringing in new tech and focusing more on what customers actually want. While collecting points is still common across the industry worldwide, the most savvy players are now using AI to personalise the shopping experience, driving more value for …