The promise of MarTech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, MarTech solutions offer the potential to enhance customer experiences, offer ‘mass personalisation’ and drive customer acquisition and business growth. However, the Arktic Fox 2024 Digital, Marketing & eComm in …
Why is CTV Ad Spend not Growing like Retail Media? A Breakdown
In today’s digital landscape, advertising plays a pivotal role in shaping consumer behavior and driving business growth. Two significant platforms that have garnered attention are Connected TV (CTV) and Retail Media. While both offer unique advantages for advertisers, a glaring question arises: Why isn’t CTV Ad Spend growing at the …
Navigating Local Hurdles: Challenges Facing Cannabis Applicants in New Jersey
Ct. App. Div. 1998). This presumption is especially pertinent in cases involving cannabis establishments, given municipalities’ authority to enact …
Hochul approves 109 adult-use cannabis licenses – MSN
Gov. Kathy Hochul announced Wednesday along with the New York State Cannabis Control Board the issuance of 109 new adult-use cannabis licenses.