Today, B2B marketing hinges on two factors—precision and personalization. Every B2B marketer has understood that all customers are different, and they all demand personalized services. It is indeed a challenge to remember each and every customer, his demands, needs, and preferences. In order to deal with this, two profound marketing …

-Led by 7GC, SeventySix Capital, Steve Kuhn, with participation from NBA MVP Giannis Antetokounmpo, amongst others. Lucra’s Funding Will Power an Expanded Product Offering and its Launch into New Markets – Lucra, an emerging market leader in social gamification technology, announced …

Brian Schwalb, Attorney General for the District of Columbia, has filed a lawsuit accusing Amazon of failing to provide its advertised fastest delivery service to two D.C. zip codes while continuing to charge full price for its Amazon Prime service to the approximately 48,000 Prime members living there. The suit, …

The origin story of furniture brand Lovesac is one of those great “started in the parents’ garage” sagas full of ingenuity, passion and luck. As in many of those tales, the company became a success, but in the case of Lovesac there’s a lot more to the story.   Lovesac …