What’s wrong with modern advertising and adtech? And can AI step in to solve core issues? Find out in this week’s martech highlights: _________ Marketing and Marketing Tech Quote-of-the-Week! When evaluating if a software solution is the right fit for your team, it’s important to find high-quality tools that add …

Through the use of AI and automation for real-time ad placement optimization, programmatic advertising is changing the way we look at digital marketing. The technology provides hyper-targeting by processing large data sets to allow brands to show ads that are in line with user behaviors, interests, and demographics. On one …

For the last half decade, U.S. and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. The “if” and “when” are …

The technology that drives marketing and advertising is changing rapidly in today’s fast-paced digital environment. The foundation for how brands connect and interact with customers has long been driven by two crucial tech domains: Ad Tech (advertising technology) and Martech (marketing technology). Although Ad Tech and Martech have historically functioned …