True Religion has rebranded and retooled its loyalty program ahead of the holiday shopping season. Formerly known as True Fam, the expanded program (which now goes by True Rewards) will lean into omnichannel capabilities and “can’t buy” experiences, such as the chance to collaborate with the brand’s Team True creator …
Tag: Mean Business
La-Z-Boy Embraces Experiential Retail in New Chicago Store
La-Z-Boy has opened a 12,600-square-foot showroom in Chicago’s Lincoln Park neighborhood designed to immerse customers in the transformational power of comfort. Key elements include a Recliner Runway, where shoppers can learn more about product features or build a customized recliner using a digital touchscreen, as well as nods to lifestyles …
Three Things Consumers Value More than Price When Choosing a Brand
Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose the products they buy and the brands they buy them from. Certainly, the price is high among them. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand …
MarTech Interview with Elizabeth Maxson, CMO @ Contentful
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Elizabeth Maxson, CMO at Contentful weighs in on the future of AI and how content marketers need to prep more to drive personalization across marketing journeys in this MarTech catch-up: ___________ Hi Elizabeth, tell us more about your martech and marketing journey. I’ve …