With Halloween behind us, the winter holidays are upon us. The retail industry faces a unique set of demands during the holiday season, and this year will be no different. Shifting consumer behavior means retailers need to keep up or risk losing out to the competition. Consumers are increasingly abandoning …

Several years ago, during the Super Bowl, I was working at a small startup when my CTO came to tell me the company was planning a major commercial push to the big game’s millions of global viewers. Unfortunately, he came to me that Sunday morning. Our engineering team was caught …

If you’ve recently been to the beach, or maybe a kids’ baseball or soccer game, you’ve likely seen a Bogg Bag. Known (and loved) for its functionality, durability, and fun color and pattern combinations, the Bogg Bag has become the ultimate sidekick for many suburban moms nationwide. On Amazon alone, …

Read more about Stirista’s new API marketing suite to Optimizely’s new AI agents in this martech weekly highlight by MarTech Series: _________ Marketing and Marketing Tech Quote-of-the-Week! Now, companies are beginning to realize the importance of understanding what’s in their archives. This allows them to decide which assets should be …