The digital advertising game has changed. If you want evidence, look no further than Oracle’s recent $115 million data privacy payout. Last month, Oracle agreed to pay out that vast sum to customers after settling a case around questionable data practices. But Oracle didn’t just write a check and move …
Tag: Mean Business
MarTech Interview with Keith Kazerman, President of Streaming @ Locality
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Keith Kazerman, President of Streaming at Locality discusses the latest technologies impacting programmatic advertising and how this will influence ad buying behaviors in this chat with MarTech Series: _________ Hi Keith, tell us more about yourself and your role at Locality? At Locality, as …
Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying
Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands and publishers as well as a range of new shopping tools. With these new experiences, Pinterest said it hopes to “bridge the gap between digital window shopping and …
That’s Shoe Biz: Zappos and Allbirds Sponsor Shoe Swap During NYC Marathon
Running a marathon, no matter when you finish, is an athletic feat to be admired. But what about those standing by to cheer on the runners? Don’t they deserve some support? The folks at Allbirds and Zappos thought so, and so was born a Comfort Zone activation during the recent …