Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. This year, peak Halloween marketing time, usually running from mid-September to early October, turned into “Summerween”-themed sales and product drops. And now, brand marketing teams …
Tag: Mean Business
Contentsquare Expands Analytics Platform With Advanced AI Features to Accelerate Conversion, Retention and NPS Improvements
Digital Analytics leader enhances Heap and Hotjar integration, launches AI-powered features, unveils new freemium model and a refreshed brand identity. Paris, November 7th, 2024, 12:30 pm CET — Contentsquare, a global leader in Digital Analytics, has launched the most significant upgrade to its Experience Intelligence platform to date, setting a new …
Mind the Gap: Overcoming the Disconnect Between Data and MarTech
Effectively leveraging data and marketing technology (MarTech) is crucial for businesses to thrive. However, a significant disconnect often persists between the abundance of data available and the capabilities of MarTech tools and the teams that rely on them. This disconnect can hinder organizations’ ability to gain valuable insights, personalize customer …
Save a Lot Plots In-Store Retail Media Rollout Across 900 Locations
Save A Lot is partnering with Retail Fluent Media Network (RFMN) to bring Digital Window Signs to stores, including 750 independently owned and operated locations across 32 U.S. states. Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, …