The American Independent Business Alliance (AMIBA) has launched a new holiday campaign to motivate shoppers to support locally owned and independent businesses throughout the season. Shop Indie Local is an annual initiative that runs from November 1 to December 31, to encourage shoppers to buy from local businesses, which can recirculate 2X …

Photo credit: Stephen Allen Target has transformed its aisles and app into a “fantastical destination” for the holidays, designed to capture the joy of the season while helping customers in their gift-giving quests. Stores have been equipped with a range of holiday displays and themed areas, including a peppermint swirl …

From the latest in personalization to tips on harnessing AI powered martech for better marketing outcomes: catch the latest in marketing and martech from this week’s MarTechSeries highlights: ________ Marketing and Marketing Tech Quote-of-the-Week! AI is transforming how we think about martech and adtech. We’re already seeing its use in …

Retail media represents a burgeoning avenue in the marketing landscape, where retailers leverage their digital platforms to offer advertising space to brands. This symbiotic relationship enables brands to target consumers directly on e-commerce sites, enhancing visibility and engagement. Unlike traditional advertising, retail media focuses on a more personalized, data-driven approach, …