Up to 88.9 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and identity exploration. As a result, brands are now using Roblox to create incremental revenue opportunities via “twinned” items for users’ physical and avatar selves: 43% of respondents to Roblox’s Digital Expression, Fashion …
Tag: Mean Business
Martech Prototypes: The Benefits of a ‘Sandbox Culture’
Imagine a child’s sandbox—a secure area where they can freely experiment and play without endangering themselves or the environment. Comparably, without the dangers of real software systems, digital sandboxes provide a safe setting for testing new software features, solving problems, doing cybersecurity evaluations, and giving practical user training. These sandbox …
PetSmart Adds Grubhub as Delivery Option
PetSmart has partnered with Grubhub to offer on-demand delivery of more than 14,000 items from its 1,400+ locations in all 50 states. PetSmart already offers delivery via Instacart as well as Uber Eats, and in October 2021 the retailer partnered with Allivet for pet prescription deliveries. For its part, Grubhub …
AliExpress Opens to U.S. Sellers as it Preps for 11.11 Singles Day
AliExpress is putting out the welcome mat for U.S.-based merchants via AliExpressDirect, offering 0% commissions and $0 onboarding costs as part of a special introductory offer. The China-based marketplace also will provide marketing, business and customer service support, including handling buyer inquiries and after-sales disputes, free of charge. Retailers can …