As a geriatric millennial who lives and works in the greater Charlotte region of North and South Carolina, I notice pet-friendly establishments have become the expectation. Our temperate climate with ample sunshine and green space encourages spending time outside and sharing it with four-legged friends. But even comfortable environments like …
Tag: Mean Business
True Religion Continues U.S. Store Expansion
Global apparel and lifestyle brand True Religion is expanding further across the U.S., bringing its total store count to 51. After opening its newest outpost at Katy Mills in Katy, Tex. on May 30, 2024, the brand is unveiling three new stores throughout the month of November. The stores’ locations …
MarTech Interview with Heather Macaulay, President @ MadTech
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Heather Macaulay, President at MadTech discusses the latest adtech and martech innovations driving impact in the ecosystem in this MarTechSeries Q&A: __________ Tell us about yourself and your role at MadTech, and provide an overview of MadConnect. I’m Heather Macaulay, President of MadTech, where …
Maximizing Loyalty with MarTech: The Power of Flexible Point Earning
Modern marketing tech allows loyalty brands to maximize customer engagement and increase customer lifetime value through flexible point earning. Fueled by customer demand for more versatile and seamless rewards experiences, loyalty programs are evolving beyond traditional, static awards structures. Today’s consumers can earn and redeem points across a wide range …