Marketing Technology, or MarTech, is revolutionizing the marketing landscape. As digital transformation accelerates, MarTech has emerged as a vital tool for marketers. It’s not just about automating tasks anymore; it’s about harnessing data to create personalized, engaging experiences for consumers. The rise of MarTech is reshaping marketing teams, fostering a …

In December 2023, Retail TouchPoints unveiled its latest Industry Trends & Predictions Report, a multi-media experience featuring insights from 15 of the industry’s top analysts, futurists and thought leaders. Now that we’re halfway through the year, we thought it would be an ideal time to revisit some of the report’s …

Amazon and the Better Business Bureau (BBB) have jointly filed a lawsuit seeking to shut down ReviewServiceUSA.com, a site that allegedly attempted to sell fake positive reviews for Amazon product listing pages or BBB business profiles. The suit, filed in King County Superior Court, is the latest effort by Amazon …

After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially given up the fight. In a July 22 blog, the VP of Google’s Privacy Sandbox Anthony Chavez acknowledged the pushback Google has received from publishers, brands and regulators as it sought to …