The modern marketing environment is a wide ecology of technical tools, each promising to improve process efficiency, increase customer interaction, and deliver measurable outcomes. However, the development of Martech solutions has unintentionally introduced a new challenge: the Martech Integration Crisis. Marketing leaders are battling to establish seamless data flow and …

Investment Supports Expansion in Customer Retention Technology as Enterprises Shift Focus to Lifetime Value DENVER, COLORADO — June 24, 2025 /EINPresswire.com/ — Edited Capital, a private equity firm focused on B2B tech buyouts, today announced the acquisition of Annex Cloud, a leading enterprise customer loyalty and engagement platform. The partnership underscores Annex …