Tag: Mean Business

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MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Lee McCance, Chief Product Officer at Adverity chats about the evolution of analytics tools within martech in this catch-up with MarTechSeries: __________ Hi Lee, take us through your journey as a product visionary in SaaS over the years. I’ve been involved in marketing since …

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MarTech Series’s Marketing Technology Highlights of The Week Featuring Twilio, Chatmeter, Sitecore and more in martech!

Don’t miss the latest in martech, from Twilio’s enhanced platform capabilities to Zendesk’s new acquisition from this week’s martech highlights: ___________ Marketing and Marketing Tech Quote-of-the-Week! Personalization is often treated like a switch: you either have it or you don’t. In reality, personalization is a spectrum. At one end, it’s …