The integration of AI and marketing technology is revolutionizing how brands ideate, produce, and distribute content. A new wave of AI and martech solutions now enables marketing teams to produce high-quality content at eraser-biting volumes, without sacrificing brand look and feel across channels. These new age marketing technologies use massive …

The systems and software that assist advertisers in managing and executing their digital advertising campaigns are collectively called “ad tech,” or advertising technology. The last few years have dramatically changed the ad tech landscape due to developments in real-time bidding (RTB), programmatic advertising, and data analytics. Ad tech today makes …