It’s been an exciting year in martech! Catch up with latest in martech from 2024’s last weekly highlight, while you prep for a year of evolution in martech in 2025! _________ Marketing and Marketing Tech Quote-of-the-Week! When using AI from a data workflow or ETL perspective, it’s extremely important to …

Data is becoming one of the most important resources fostering growth and competitive advantage in the martech industry. For marketers, the rapid expansion of consumer data from transaction histories to behavioral insights brings both possibilities and challenges. Effective data governance, a collection of guidelines and procedures intended to guarantee data …

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 stores to cross every item off their lists. This “grocery hopping” trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home delivery and online ordering. These time-saving and convenient offerings make …

In today’s fast-paced digital landscape, it’s crucial for businesses to offer a smooth and consistent customer experience across various platforms. The goal of omnichannel marketing is to ensure customers have a cohesive and consistent experience, no matter what platform they choose to use. Martech (Marketing Technology) tools play a pivotal …