This story was republished with permission from Ad Age and written by Gillian Follett. Snoop Dogg sent the internet into a flurry of speculation last month when he made a very out-of-character announcement on social media: “I’ve decided to give up smoke.” A few days later, the marijuana aficionado followed up his …

Curaleaf has agreed to sell its Vermont assets to Zenbarn Farms, according to Vermont Business Magazine. In November, CEO Boris Jordan said on the company’s earnings call that it had left Vermont – as well as Michigan – but didn’t give any additional details. Vermont Business reported that Zenbarn Farms …

Hawthorne, the hydroponic subsidiary of fertilizer company The Scotts Miracle-Gro Co. (NYSE: SMG), is looking to strike out on its own – a move that Scotts CEO Jim Hagedorn hinted at on the company’s earnings call in November. “We’ve made progress on a range of potential solutions that should benefit …

10% – Percentage of cannabis consumers who prefer strains with 6%-10% THC content A common theme resonating through many recreational cannabis markets is: How high can we get the THC level? But low-THC strains may be gaining in popularity. This year, more consumers have said they prefer this range of …