Predictive marketing leverages AI, machine learning, and big data to anticipate future consumer actions. Through the examination of large volumes of historical and current data, Martech tools can uncover patterns and trends that would be unattainable for humans to detect manually. This method allows marketers to base their decisions on …
Tag: Midwest
Tribal cannabis operators take the lead as Minnesota prepares for adult-use sales
With Minnesota’s adult-use licensing kicking off this week, tribal nations are set to gain first-mover advantage in what industry experts say could strengthen tribal sovereignty and economic development. The opportunity to fill that void comes as Northern Minnesota nations look to boost their economies via the cannabis trade, according to …
New California cannabis venture from MedMen founders already bust
A small chain of licensed California cannabis shops that was launched in 2022 by the original founders of defunct multistate operator MedMen Enterprises has “closed indefinitely” after less than a year of operations, according to MJBizDaily. Adam Bierman and Andrew Modlin, who oversaw the rise and fall of the high-profile MedMen, …