Tag: Midwest

Palestine mural desecrated

Following the Street Painting event, students returned to find their mural painted over. Last Monday began the kickoff to Homecoming, a week-long set of events prepared by TU’s Student Activities Board and capped off by the Homecoming game against The University of Texas at San Antonio. The week started with Fall Fest in which students

Ongoing midterms at TU

Students continue to take exams following the submission of midterm grades. On Oct. 18, midterm grades were due. For some, this marked the end of the midterm exam period, which makes sense seeing as the submission of midterm grades are meant to signify that the middle of the term has now closed. However, for other

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The Future of Account-Based Marketing: Leveraging AI and Data Analytics for Better Targeting and Personalization

Account-based marketing has evolved from a broad-based approach to a sophisticated, data-driven strategy that focuses on high-value accounts through tailored marketing efforts. Initially, ABM was largely a manual process, requiring considerable time and resources to recognize and engage target accounts. Marketers used general strategies, often resulting in inefficiencies and lower …