In the modern business environment, simply creating content isn’t enough; it’s about making that content work harder for your brand. The digital landscape is rapidly evolving, and outdated or underperforming content can quickly lose relevance and impact. By leveraging AI and modern MarTech tools, businesses can transform old content into …

When New York’s adult-use cannabis program launched, there was a fear of California brands would flood the market. But homegrown New York Brands, like Soft Power Sweets, have stepped up to take the state by storm. Soft Power Sweets, an infused chocolate company out of New Paltz, is already in …