- Starbucks Hires Chipotle Alum as New Global Chief Brand Officer
A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum over to the new executive team, according to reports from Yahoo and others. Tressie Lieberman worked alongside Niccol from 2018 to 2023, driving digital marketing and off-premise. In addition to Chipotle, Lieberman …
- MarTech Series’s Marketing Technology Highlights of The Week: Featuring MessageGears, Taboola, Iterable and more in martech!
From Miro’s New Integration With Adobe Express to Taboola’s First Generative AI Assistant; catch the latest in MarTech from the past week ________ Marketing and Marketing Tech Quote-of-the-Week! There are now more platforms than ever supporting remote and hybrid events, and their capabilities continue to improve. As marketing technology …
- David’s Bridal Expands Loyalty Program Rewards to the Full Wedding Party
The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party members now can access two new reward tiers with lower threshold levels to earn perks when reaching 1,000 …
- Dollar General’s pOpshelf Refreshes Stores, Loyalty Program and App
Dollar General will kick off a new customer loyalty program for its pOpshelf banner by the end of this year, offering 10 reward points for each dollar spent and a $5 reward for every 1,000 points accumulated. The retailer also has debuted a new pOpshelf app and updated its pOpshelf …
- Personalization at Scale: How to Power AI with a Solid Data Strategy
While marketers have long pursued greater personalization to engage customers, the rise of generative AI is revolutionizing the ability to deliver tailored, data-driven experiences at scale. This shift is raising customer expectations to new heights. In fact, more than three-quarters of consumers are more likely to purchase from brands that …