mean business : workforce

  • Personalized Messaging in B2B: What to Keep in Mind
    Utilizing data to get more leads and turn them into potential buyers via rich and personalized experiences has become every marketer’s priority in the ever-evolving digital landscape. Just as it stays on the top of your marketing to-do list, it is the top expectation of today’s customers. A study reveals …
  • MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace
    Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform..com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Mike Hicks, Chief Marketing Officer at Appspace talks about the various ways through which marketers can further enhance the quality of digital interactions they have with online customers: ________ Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role …
  • Colonial Selects Black Knight’s Consumer-Focused Servicing Ecosystem to Deliver an Exceptional Experience Throughout the Servicing Journey
    Colonial Savings F.A. has signed a contract for Black Knight’s ecosystem of servicing capabilities, including the MSP loan servicing system, to support its customer-first mission MSP is a comprehensive, end-to-end loan servicing system that encompasses all aspects of servicing, from loan boarding to default Colonial …
  • Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul
    With the rate of U.S. inflation reaching 40-year highs, it’s no secret that consumers are feeling the ripple effects of pricing spikes for their essential products. From the grocery store to the gas pump, the reality of the situation is apparent – American household budgets are exceedingly constrained. Even as …
  • AI in Content Marketing
    In today’s digital-dominant world staying up to date without the assistance of is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. You start with the keyword research, review the data …