- How Tariff Uncertainty is Impacting Consumer Loyalty, Purchasing, Confidence — and What Retailers can do About it
It’s becoming clear that “tariffs,” a word that just a few short months ago was more familiar to economic historians than the general public, has become shorthand for “economic uncertainty and volatility.” The tariffs themselves are disconcertingly fluid at the moment, with tariff types and amounts seemingly changing on a …
- The Secret Sauce to Retail Media Success
Retail media is in the news every week as retailers and brands worldwide expand and innovate their offerings. Retail media refers to retailers monetising their physical and digital assets by enabling advertisers to reach shoppers with targeted messages, often at or near the point of purchase. Recent examples include major …
- AI-Powered Sort A Brick Re-Creates Full Lego Sets for Resale or Replay
Sort A Brick, a new Lithuania-based startup, is using AI to bring order to consumers’ dusty boxes of mismatched Lego bricks. The technology can identify and restore complete Lego sets from jumbles of old bricks, making them easier to sell on secondhand marketplaces. “For many, a disorganized box of toy …
- Exclusive: Inside Grubhub’s First Year in Commerce Media and a Peek at What’s in Store
Last year, meal delivery platform Grubhub entered the increasingly crowded commerce media arena with the debut of Grubhub Ads, developed in partnership with Koddi. Grubhub was inspired by the meteoric rise of retail media, which also has propelled the debut of media networks from other delivery and transportation services such as …
- From Promiscuous Loyalty to Customer Fidelity
How to Achieve 44X More Effective Personalisation Why do customers engage with multiple similar brands instead of forming deep, lasting relationships with just one? For years, brands have assumed that the biggest challenge in customer loyalty is disloyalty. But the real issue isn’t that customers lack loyalty. It’s that they …