- FTC Looks to Block Tapestry’s $8.5 Billion Acquisition of Capri Holdings
Saying that Tapestry’s planned purchase of Capri Holdings would eliminate head-to-head competition in the “accessible luxury” handbag market, the Federal Trade Commission (FTC) has authorized a lawsuit to block the $8.5 billion deal. The acquisition plan, announced in August 2023, would bring together some of the most iconic names in …
- The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media
Ecommerce continues to climb to new heights in the U.S., where recently released figures for Q4 2023 show that sales reached nearly $325 billion. But America looks set for an ecommerce war. Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping …
- MarTech Interview with Vikram Ramachandran, Principal, AI @ 2X
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Vikram Ramachandran, Principal, AI @ 2X comments on the impact of AI and what marketers need to keep in mind before implementing new AI powered martech to drive their efforts: ________ Hi Vikram, tell us about yourself and more about your role at 2X. …
- Adapting Ad Attribution for A Cookieless World
The measurement landscape is undergoing a seismic shift with the impending deprecation of third-party cookies. Cookies have been the backbone of online advertising attribution for years, enabling marketers to analyze consumer behavior and measure the impact of advertising with incredible precision. But the proliferation of third-party cookies has led to …
- JLL Rolls Out Virtual ‘Shopping Bestie’ in 13 Centers
JLL Retail Property Management has introduced a new virtual shopper agent named Cindy, designed to make the online experience more relevant and engaging at 13 of its shopping centers across the U.S. In addition to spotlighting the center’s sales and deals, Cindy gives consumers details on the latest fashion trends, …