Author: Extroverting

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MarTech Series’s Marketing Technology Highlights of The Week Featuring – Roku, Adobe, DoubleVerify and more in martech!

Grab the latest in martech, from DoubleVerify’s new GenAI solution to Adobe Express’s new creative partnership: _________ Marketing and Marketing Tech Quote-of-the-Week! AI powered ad-tech democratizes digital marketing. What used to take large teams can be done by an individual leveraging technology. As we see the barriers to entry come …

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Preventing Martech Bottlenecks: Identifying and Eliminating Redundancies in Your Marketing Technology Stack

Martech, short for marketing technology, is revolutionizing contemporary marketing tactics by allowing companies to utilize data and automation to create successful campaigns. Nevertheless, when businesses integrate additional tools, they frequently encounter inefficiencies and duplications, resulting in bottlenecks that impede productivity. Ensuring the Martech stack is optimized is essential for keeping …