Small and medium-sized enterprises (SMEs) often find themselves overwhelmed by the huge data volumes generated through their marketing technology (Martech) stack. The promise of Martech is to provide businesses with detailed insights into customer behavior, campaign performance, and market trends. However, the reality for many SMEs is a sea of …

As the retail landscape becomes increasingly competitive, ensuring that pricing feels fair and transparent has never been more vital. In an age when shoppers are armed with more information and higher expectations, understanding how pricing is perceived isn’t just helpful – it’s critical. HappyOrNot’s October 2024 report, Retail’s Biggest CX …

When building a house, you start with a blueprint. Similarly, creating a meaningful customer experience begins with a map — a tool to visualize the entire journey, from initial awareness to post-purchase interactions.¶ Customer journey mapping (CJM) is widely used in retail to analyze and plan touch points before, during …

Nearly 60% of store design teams say their top challenge is adapting store experiences to new shopper expectations, according to Retail TouchPoints research. But retail organizations are gathering more data about their customers — their behaviors, preferences and expectations — than ever before, which can help guide retailers as they …