Category: Workforce
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The Behavioral Economics Of Martech: Nudging Consumer Actions Through Subtle Digital Design
Capturing user attention is merely the beginning in today’s hyper-competitive digital economy, not the endgame for the marketer. What counts more is what consumers do following the click—the choices they make, the paths they pursue, and finally the acts they do. Increasingly, the science of behavioural economics—a discipline that investigates …
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Airship Unveils AI Agents to Speed Brands’ Delivery of High-Impact Customer Experiences
Airship’s new intelligent agents work independently or in tandem to create, test and optimize customers’ entire experience across apps, websites and all channels. Designed for brand safety, all agents keep humans in the loop, adhere to brand style guidelines and proactively ensure accessibility requirements are met SAN FRANCISCO, CALIFORNIA – …
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Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences
A new generation is quietly but steadily beginning to influence the future of retail, yet many merchants have yet to take notice. Born from 2010 onward, Gen Alpha has grown up surrounded by smartphones, voice assistants and digital wallets. As they move closer to adulthood and gain spending power, their …