Modern marketing tech allows loyalty brands to maximize customer engagement and increase customer lifetime value through flexible point earning. Fueled by customer demand for more versatile and seamless rewards experiences, loyalty programs are evolving beyond traditional, static awards structures. Today’s consumers can earn and redeem points across a wide range …

In today’s digital-first world, personalization transcends preference—it’s a fundamental expectation. Customers in banking, financial services, and insurance are no longer satisfied with one-size-fits-all solutions; they demand digital experiences tailored to their unique needs. Our recent survey of 600 U.S.-based digital leaders across marketing, product development, user experience (UX), and customer …