Grab the latest martech highlights; from Peer39’s new CTV Quality Score to Viant and TransUnion’s new Partnership in this weekly bulletin: __________ Marketing and Marketing Tech Quote-of-the-Week! The biggest thing we’re seeing in B2B SaaS is a shift away from traditional models towards more transactional models. You can see this …
Contentsquare’s 2025 Digital Experience Benchmarks Report highlights urgent need to optimize experiences as digital landscape transforms, AI dominates, and consumers demand excellence New York, NY— 8:00 AM EST – January 28, 2025 — As companies navigate a highly competitive landscape defined by rising customer expectations and the rapid evolution of AI-powered …
There were over 150 marketing technology (Martech) options at marketers’ disposal in 2011. That number has skyrocketed to over 11,000 tools in just over a decade, and the Martech scene is showing no signs of slowing down. A deluge of new features, tools, and capabilities have emerged for marketing professionals …