In today’s competitive marketplace, leveraging intent data is not just an advantage — it’s a necessity for crafting impactful go-to-market (GTM) strategies. For those at the helm steering strategic direction, understanding and utilizing intent data is critical to maintaining competitive advantage. Understanding intent data Intent data, encompassing various research and …

The increasing integration of Artificial Intelligence (AI) and Machine Learning (ML) into the current AdTech ecosystem heralds a new era of digital advertising, marked by enhanced efficiencies and precision. These technologies are revolutionizing how ads are targeted, delivered, and optimized, ensuring that the right messages reach the right audiences at …