Marketing technology has always relied on data to predict and influence consumer behaviors. However, modern brands are venturing beyond basic analytics to tap into subconscious motivators. This paradigm shift toward deeper insights is reshaping martech in profound ways, blending behavioral signals with predictive psychology to create what many experts now …
Catch the latest in martech, from Iterable’s new AI agent to Seedtag’s latest AI Intention Models in this weekly martech highlight: __________ Marketing and Marketing Tech Quote-of-the-Week! Marketers need to have one unified view of their customer and every touchpoint with their brand, in order to better provide value and …