Australian retailers are taking a fresh look at their loyalty programs, bringing in new tech and focusing more on what customers actually want. While collecting points is still common across the industry worldwide, the most savvy players are now using AI to personalise the shopping experience, driving more value for …
Driven by changing customer expectations and fierce competition, eCommerce is moving at breakneck speeds. Merchants are no longer solely focused on building robust back-end systems; they are also prioritizing engaging, high-performing front-end experiences that spark meaningful conversations with customers. For many businesses, this has been a long-standing focus. However, what’s …