The digital environment is changing quickly, as consumers anticipate immediate interaction and customized experiences. Real-time marketing has become an essential approach to fulfill these needs, allowing brands to engage with customers at the appropriate time. Martech (Marketing Technology) tools are essential to this change, giving brands the capacity to evaluate …

How can low-code and no-code martech platforms be a powerful toolset for marketing teams? In recent years, software development has undergone significant transformation. More and more software developers are taking into account the different levels of user knowledge. To make their programs more widely accessible to users, more low-code …