Category: Workforce
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Martech Interview with Meena Ganesh, Senior Product Marketing Manager @ Box AI
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); How are AI agents significantly impacting content creation workflows today? Meena Ganesh, Senior Product Marketing Manager at Box AI weighs in with her observations in this MarTech interview: _________ Hi Meena, tell us about your journey as a product marketing manager through the years, …
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Gelson’s Adopts Data-Driven Store Operations Solution
Gelson’s Markets has partnered with Upshop as part of an initiative to better use data, AI and operational insights to make operations more efficient and customer-centric at its 26 Southern California supermarkets. The retailer will focus first on eliminating food waste and optimizing fresh food production, particularly in its increasingly …
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When it’s Not the Customer: How Your System Drives Cart Abandonment
Cart abandonment is often blamed on user behavior such as distractions, hesitation, or second thoughts. But my experience working with high-load ecommerce enterprises shows that’s only half the story. It’s not always customers who abandon carts. Sometimes the system abandons them. Technical gaps, such as a misfiring promotion or a …