What’s wrong with modern advertising and adtech? And can AI step in to solve core issues? Find out in this week’s martech highlights: _________ Marketing and Marketing Tech Quote-of-the-Week! When evaluating if a software solution is the right fit for your team, it’s important to find high-quality tools that add …
Through the use of AI and automation for real-time ad placement optimization, programmatic advertising is changing the way we look at digital marketing. The technology provides hyper-targeting by processing large data sets to allow brands to show ads that are in line with user behaviors, interests, and demographics. On one …
The technology that drives marketing and advertising is changing rapidly in today’s fast-paced digital environment. The foundation for how brands connect and interact with customers has long been driven by two crucial tech domains: Ad Tech (advertising technology) and Martech (marketing technology). Although Ad Tech and Martech have historically functioned …