Across the globe in 2024, 31.5% of overall plastic waste is expected to be mismanaged after disposal. This means it will either remain uncollected or improperly managed, ending up in landfill or causing toxic leakage. As the amount of mismanaged plastic waste continues to increase year on year, it is …

Real-time feedback loops have become a cornerstone of effective marketing campaigns. These loops provide marketers with instant data, enabling them to evaluate campaign performance and make timely adjustments. By leveraging AI and MarTech, businesses can process vast amounts of customer behavior data in seconds. This is useful in identifying patterns, …

Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle seat on a long flight, the excitement of waiting hours to taste a special meal, the thrill of getting access to a limited-edition sneaker or the satisfaction of discovering the perfect vacation …