Marketing Technology (MarTech) as an industry is advancing swiftly, transforming how companies engage with their audiences. This decisive factor reshapes the complete customer journey, improving engagement and fostering personalized experiences at all points of contact. The incorporation of new technologies like AI and machine learning is streamlining processes and enhancing …
In a world where marketers manage a plethora of martech daily, it’s natural to feel technology is overwhelming you. Many marketing teams are now feeling overburdened by the ever-expanding and sophisticated field of marketing technology, or Martech. To provide seamless consumer experiences, marketers must continually switch between many tools, manage …
At-Home Connect by Quad Aims to Make Direct Mail as Easy and Effective as Email Quad/Graphics Inc., a marketing experience company that solves complex marketing challenges for its clients, announced At-Home Connect by Quad, an innovative direct-mail platform which combines the ease and effectiveness of email-style personalization with the proven impact …