Marketers work with a lot of technology vendors. There are thousands of companies selling various combinations of marketing automation, email, loyalty, CDPs, customer service enablement, commerce, analytics and multichannel campaign management. Implementing, managing and using all of this tech takes a lot of work and a lot of money. B2C …
This year, the UN’s official theme for the day is for ALL women and girls: Rights. Equality. Empowerment, while the International Women’s Day site theme is accelerating action. This year, three leaders in the tech space are reinforcing the importance of accelerating action for gender equality in the sector: Caitlin …
I recently did a catch-up call with my old friend David Edelman of Boston Consulting Group. I went to college with him but didn’t know him then, but then we […] The post Book Review – “Personalized: Customer Strategy in the Age of AI” appeared first on Informa TechTarget.
