Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); David Rabin, CMO at Lenovo chats about his journey as a B2B SaaS marketer while taking us through some of the most common B2B marketing and martech practices that modern day marketers should avoid in this catch-up with MarTechSeries: ____________ Hi David, tell us …
Category: Workforce
Cookies Crumbled? Here’s How to Keep Personalization Intact
Google’s decision to maintain third-party cookies has shifted the world of digital marketing, presenting new challenges for balancing personalization and privacy. Marketers must adapt to Google’s updated stance by leveraging cohort-level targeting powered by machine learning to meet evolving consumer expectations. Despite the retention of cookies, the demand for privacy-centric …