Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Liat Barer, Chief Product Officer at Odeeo chats about the state of today’s in-game advertising ecosystem and how brands can more effectively extend their reach using this channel in this MarTech Series interview: ________ Hi Liat, briefly take us through Odeeo’s new …
Category: Workforce
Personalization Paradox: Too many large businesses are still failing to adopt personalized loyalty and promotions despite evident focus on profitability
Only 56% of those surveyed say their organization currently runs personalized promotions or discounts Almost one in four (22%) say their organization has no plans to personalize promotions or discounts The majority are planning to increase their focus on the profitability of promotions and/or loyalty programs in the next 12 …