In a world where marketers manage a plethora of martech daily, it’s natural to feel technology is overwhelming you. Many marketing teams are now feeling overburdened by the ever-expanding and sophisticated field of marketing technology, or Martech. To provide seamless consumer experiences, marketers must continually switch between many tools, manage …

At-Home Connect by Quad Aims to Make Direct Mail as Easy and Effective as Email Quad/Graphics Inc., a marketing experience company that solves complex marketing challenges for its clients, announced At-Home Connect by Quad, an innovative direct-mail platform which combines the ease and effectiveness of email-style personalization with the proven impact …

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for companies. According to Forrester’s U.S. Customer Experience Index (CX Index) rankings, only 3% of companies are currently customer-obsessed and put their customers’ needs front and center. Which is …

Brands are facing greater challenges in connecting with consumers due to market saturation and shifting preferences. In a crowded online space, it’s becoming increasingly difficult to stand out as customers are bombarded with ads and content. Modern consumers expect brands to deliver personalized experiences tailored to their unique needs, preferences, …