Martech was introduced as a game-changer, offering businesses the tools to drive efficiency, enhance customer engagement and scale their operations. But the reality has often fallen short of expectations. What was meant to streamline processes has turned into a labyrinth of overcomplicated platforms, rising costs and fragmented workflows. Many of …

Gen Z, born between 1997 and 2012, is the most socially conscious and technologically savvy generation yet. This generation has revolutionized the way brands do marketing. Modern technologies and techniques are required to meet their speed, authenticity, and customization demands. For companies to satisfy these aspirations with creative and data-driven …