Executive interview with Rachel Bicking, EVP Innovation Kobie Marketing The Importance of Customer Data in 2025 Among the most discussed topics in C-Suites during 2024 is customer data. According to Gartner, the number of companies appointing Chief Data Officers has surged by 57% over the past five years. This shift …
Category: Workforce
Walmart Updates Branding to Better Align with Heritage and Innovation
Walmart has unveiled a refreshed look and feel to better showcase its legacy and commitment to its customers.The comprehensive image revamp will extend across channels and touch points from the retailer’s website and app to all stores. The new branding was rolled out in Walmart’s Store 4108 in Springdale, Ark., …
Resilience is Key as Payments Acceptance becomes Mission-Critical
Consumers now prefer digital payment options, with cash usage declining in all major economies. Cards have become by far the most popular payment method, with contactless now accounting for most purchases made at retail stores. Furthermore, the number of people relying on digital wallets on their smartphones, rather than carrying …
MarTech Interview with Aman Sareen, CEO @ Aarki
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Aman Sareen, CEO of Aarki chats about the future of martech and target based precision marketing in this martech interview: ________ Hi Aman, tell us about yourself and more about Aarki’s platform? Thank you for having me! I’m Aman Sareen, CEO of Aarki. My …