Category: Workforce

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MarTech Interview with Patrick Danial, CTO and Co-Founder @ Terakeet

Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Patrick Danial, CTO and Co-Founder at Terakeet chats about the various ways in which advertisers and marketers can optimize customer and brand journeys with AI and predictive workflows in this MarTech Series Interview: _________ Tell us about Terakeet’s journey in 2024 – key enhancements …

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The Martech Stack for Storytelling: Tools for Every Stage of the Marketing Funnel

Storytelling has historically been the key element in effective marketing. It develops emotional bonds, enhances interaction, and transforms potential buyers into faithful clients. Nonetheless, adapting storytelling for contemporary marketing goes beyond creativity and requires technology integration. This blog examines the Martech stack, a collection of tools aimed at enhancing storytelling …