Category: Workforce
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Relevancy Engines: The New Core of MarTech in the AI Age
In the ever-changing world of online marketing, the advantage goes to those that can relate to the audience on a personal level. The advent of artificial intelligence has fundamentally reshaped this dynamic, propelling relevancy to the forefront of every successful strategy. You see, in the vast ocean of online information, if …
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Kroger Precision Marketing Adds In-Store Digital Screens
Kroger Precision Marketing (KPM) will deploy digital screens in select Kroger stores, offering animated content displayed on integrated, custom-made fixtures from Barrows Connected Store. The in-store digital platform supporting the displays is designed to support campaign execution and, in combination with KPM’s measurement tools, can connect advertisers’ media exposure to …
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UPDATE: Nike Delays Launch of Collab with Kim Kardashian’s Skims
[Update as of June 20, 2025] Nike is delaying the launch of the activewear line it’s developing with Kim Kardashian’s Skims brand due to production delays, CNBC reports, citing a person familiar with the matter who asked to remain anonymous. The highly anticipated collaboration was supposed to launch this spring. …