In an attention economy, brands must constantly compete to keep shoppers engaged. But attention isn’t just about reaching new audiences. Longstanding customers are just as likely to fade away if brands don’t hold their attention and keep them engaged. Lose your audience’s interest and you risk losing their loyalty. Nowhere …

Creating successful marketing campaigns has become more complicated in today’s digital-focused world. In order to remain competitive, marketers need to utilize advanced marketing technologies that facilitate data-informed decisions. By utilizing machine learning, businesses can access valuable martech insights, streamline processes, and create personalized customer interactions at a level never seen …

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year. We look forward to continuing to deliver original, thought-provoking stories like this one to our readers in 2025. If data is the new oil, then Walmart is sitting on a gusher. Three …

Delivering a smooth and frictionless post-purchase experience should be a top priority for every retailer. According to PwC, businesses that reduce friction for consumers and empower all employees to “make things right” — whether through returns, price adjustments or other policies — bring higher customer satisfaction and more forgiveness. This …