Category: Workforce

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Geospatial Analytics in Martech: Targeting Customers with Location Intelligence

Implementing Geospatial Analytics in Your Marketing Strategies Unlike our brains that categorize information depending on time and place companies categorize their data to rows and columns. According to a report by Deloitte, this conventional approach makes reporting quick and simple but it’s not always insightful. Organizations can now add time …

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MarTech Interview with Marc Holmes, CMO @ HashiCorp 

Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Marc Holmes, CMO at HashiCorp catches up with MarTechSeries to chat about the most common B2B marketing myths while sharing tips and insights on what it takes to improve marketing lifecycles in B2B SaaS: _________ Hi Marc, tell us about yourself and more about …