How can B2B tech marketers leverage social media effectively to drive marketing journeys? And what new martech integrations should marketers be updated about? Find out more from this week’s martech highlight: __________ Marketing and Marketing Tech Quote-of-the-Week! Identity is important. People don’t show up as single entities on the internet, …
Common Pitfalls In Interpreting Intent Data, Best Practices And Balancing Intent Data With Other Metrics, Case Studies On Misguided Campaigns, Tools, And Methodologies For Enhancing Data Accuracy And Reducing Noise: Intent signals are a promising way to reveal the purchasing intentions of the prospects and optimize the sales funnel, have …
What Are The Consequences Of Siloed Martech Systems? How To Extract The Expected Functionality From Your B2B Martech Stack Do you know siloed Martech systems are slowly killing your company? An average firm will invest in sixteen different marketing technology platforms, which can lead to several blind spots and perhaps …