Historically global advertising spend has steadily risen and will continue to rise, despite periods of fluctuations in response to economic and other conditions. From a digital publisher’s point of view, there was an expectation of their revenue mirroring global ad spend trends, with a cyclical and somewhat predictable pattern. The …

Latin America is rapidly emerging as a powerhouse in the retail media landscape. According to eMarketer, the region’s retail media market, set to reach $2 billion in spending in 2024, boasts some of the highest returns on ad spending (ROAS) globally. This intense amount of growth sits squarely in the …