Welcome to the world of retail returns, an expensive, cumbersome – yet essential – part of the industry. The number of returns is growing and managing them is critically important to maintaining margins and customer satisfaction. Consider these facts: total returns amounted to $743 billion in merchandise in 2023 and …
Category: Workforce
Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year. We look forward to continuing to deliver original, thought-provoking stories like this one to our readers in 2025. JCPenney has faced the same challenges that bedevil the entire department store vertical, ranging …
Understanding the Essentials of MarTech and AI Driven Marketing
The Martech industry consists of numerous software solutions aimed at enhancing different aspects of marketing. This scenery has grown quickly, offering tools for managing customer data, creating content, analyzing information, and automating tasks. The Martech sector is always changing, adapting to new technologies and rising consumer demands. With the incorporation …
Where to find strategic inspiration for Customer Loyalty in 2025
What we learned about retail marketing from a Rich Roll podcast One of the strategic practices we heartily recommend to inspire new thinking and spark business growth is to interact with people and content outside of your core area of business. Getting out of your zone of familiarity (your comfort …