Data is becoming one of the most important resources fostering growth and competitive advantage in the martech industry. For marketers, the rapid expansion of consumer data from transaction histories to behavioral insights brings both possibilities and challenges. Effective data governance, a collection of guidelines and procedures intended to guarantee data …

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 stores to cross every item off their lists. This “grocery hopping” trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home delivery and online ordering. These time-saving and convenient offerings make …

In today’s fast-paced digital landscape, it’s crucial for businesses to offer a smooth and consistent customer experience across various platforms. The goal of omnichannel marketing is to ensure customers have a cohesive and consistent experience, no matter what platform they choose to use. Martech (Marketing Technology) tools play a pivotal …

During the pandemic, ecommerce returns majorly impacted retailers’ profit margins. As customers return to in-store shopping, retailers are continuing to face an increase in returns from online and in-store sales. This holiday season, consumers who frequently make returns may be in for a surprise. Many retailers are reportedly implementing new …