We’re witnessing a profound transformation across the marketing industry. Brands are shifting away from traditional, top-down marketing strategies to those powered by direct customer interactions, personalized experiences, and data-driven insights fueled by advanced AI tools. In fact, nearly nine in 10 marketers are now experimenting with AI tools in their …
In December 2023, Retail TouchPoints unveiled its latest Industry Trends & Predictions Report, a multi-media experience featuring insights from 15 of the industry’s top analysts, futurists and thought leaders. Now that we’re halfway through the year, we thought it would be an ideal time to revisit some of the report’s …
Amazon and the Better Business Bureau (BBB) have jointly filed a lawsuit seeking to shut down ReviewServiceUSA.com, a site that allegedly attempted to sell fake positive reviews for Amazon product listing pages or BBB business profiles. The suit, filed in King County Superior Court, is the latest effort by Amazon …
After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially given up the fight. In a July 22 blog, the VP of Google’s Privacy Sandbox Anthony Chavez acknowledged the pushback Google has received from publishers, brands and regulators as it sought to …