Catch the latest around GenAI in martech while browsing tips on loyalty marketing in this week’s martech highlight: _________ Marketing and Marketing Tech Quote-of-the-Week! When using AI from a data workflow or ETL perspective, it’s extremely important to keep a “human in the loop”. This means having a human involved …

The rise of marketing technology (Martech) has revolutionized how businesses manage campaigns, automate repetitive tasks, and optimize customer journeys. From streamlining processes to enhancing data-driven decision-making, Martech solutions are now integral to modern marketing strategies. However, as the landscape continuously evolves, outdated tools can hinder progress and create inefficiencies. Knowing …

Brands and retailers are investing more in cultivating community — not just online, but through immersive IRL experiences. While experts agree taking this more experience-driven approach helps cultivate community, it also can have a financial impact, especially for businesses like Poshmark, which rely heavily on its communities of sellers to …

Brand storytelling has emerged as a key component of effective marketing in today’s ever-changing digital environment, fostering closer, more meaningful relationships between companies and their target customers. The advent of artificial intelligence (AI) in content production is ushering in a new era that will fundamentally alter how companies develop and …